Brand Identity System · 2025

VELA

STUDIO

A complete brand identity system — logo, color, typography, and social templates — built for modern, minimal, professional communication.

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Color Palette

Four colors. Each with a precise role. The gold accent is used sparingly — it earns its presence through restraint.

Obsidian
Primary Background · Headlines
#1A1A1A RGB 26 26 26 CMYK 0 0 0 90
Ivory
Primary Text · Light Backgrounds
#FAFAFA RGB 250 250 250 CMYK 0 0 0 2
Silver
Secondary Text · Borders · Dividers
#E0E0E0 RGB 224 224 224 CMYK 0 0 0 12
Gold
Accent · CTAs · Logo Mark
#B8860B RGB 184 134 11 CMYK 0 27 94 28

Color Usage Ratios

Obsidian 60%
Ivory 25%
Silver 10%
5%

Gold is the rarest element — used only for the logo mark, key CTAs, and critical accent moments. Never use it as a fill for large areas.

Typography System

Two typefaces in deliberate tension: Outfit's geometric precision for display and UI, Spectral's editorial warmth for body and long-form text.

Outfit Display · UI · Navigation
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&
Light 300 — The quick brown fox
Regular 400 — The quick brown fox
Medium 500 — The quick brown fox
SemiBold 600 — The quick brown fox
Bold 700 — The quick brown fox
Spectral Body · Editorial · Long-form
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&
Light 300 — The quick brown fox jumps
Regular 400 — The quick brown fox jumps
SemiBold 600 — The quick brown fox jumps
Italic 400 — The quick brown fox jumps

Type Scale

Display / Hero Outfit 700 · 72–96px · -2px tracking VELA
H1 Outfit 600 · 48px · -1px tracking Brand Identity
H2 Outfit 500 · 32px · 0 tracking Color System
H3 Outfit 500 · 22px · +0.5px tracking Section Heading
Body Spectral 400 · 16px · 1.7 line-height Designed for clarity and elegance.
Caption / Label Outfit 400 · 12px · +2px tracking · uppercase METADATA LABEL

Brand in Use

How the identity system comes together across real-world touchpoints — business card, letterhead, and UI components.

Business Card — Front

VELA
STUDIO

Business Card — Back

Alexandra Chen
Creative Director
hello@vela.studio +1 (415) 000 0000 vela.studio

UI Components

Buttons
Form Elements
Tags & Badges
Design Premium Strategy Branding

Social Media Templates

Ready-to-use templates for Instagram, LinkedIn, and Twitter/X. Each maintains brand consistency while adapting to platform dimensions.